FIRST Coach Airways Has Landed in Malaysia! Fashion Pop-Up Store Built In A REAL Aircraft

The iconic New York fashion house, Coach has launched a first-of-its-kind immersive pop-up experience built in a REAL aircraft. Introducing Coach Airways, the first retail concept where passengers are welcomed onboard to explore and shop a series of Coach collections and exclusive merchandise. Spanning across 4,198 square feet, the space is turned into a ‘70s retro Coach-inspired air travel, featuring elements like a cockpit as well as passenger and lounge cabins.

Coach Turned Real Aircraft Into 70s Retro First-Class Cabins With Retail Experience, FIRST Coach Café in Malaysia, and More

Located at Freeport A’Famosa Outlet in Malacca, Coach Airways offers a one-of-a-kind retail experience that captivates the senses and invites audiences to interact. Built within a real aircraft, step inside and you’ll find a cockpit, as well as passenger and lounge cabins decorated with retro colourways and prints. The space is reimagined and infused with iconic house touches like Signature that reference Coach’s legacy of craftsmanship.

The retail cabin spotlights all-gender ready-to-wear, bags and travel accessories—inspired by the next generation’s expressive approach to fashion.
Malaysia also welcomed its first Coach Café within the aircraft. Enjoy a series of artisanal coffee and beverages and unwind in the orange-themed lounge. This is the second Coach Café in the world following Singapore.
To bring the pop-up to life, Coach will also release an exclusive Coach Airways Collection featuring a
selection of t-shirts, a passport leather case, a wheeled carry-on luggage bag, and a field tote and travel
accessories such as luggage tags, pouches and small wallets, printed with a limited-edition reimagination
of the house’s iconic Signature.

Coach Airways welcomes the public onboard daily from 10 am to 10 pm, at Freeport A’Famosa Outlet, a popular shopping destination in Malacca.

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