For the first time in Malaysia, the American powerhouse, Coach is celebrating Ramadan and Eid together with us! This year, they’re combining local tradition with the brand’s unique American heritage and design. For a limited-time only, catch illuminated installations, life-sized mascot, unique in-store designs and iconic product offerings.
Meet Life-Sized Rexy, Coach Exclusive Installations & More at Pavilion KL:
Looking for hangout spots especially during the weekend? Head over to Pavilion KL. The premium shopping mall is all lighted up for the festival with illuminated Ramadan-inspired installations that will keep you posing. That’s not all, walk towards the crystal fountain and you’ll be greeted by Coach’s mascot, Rexy!
The larger-than-life display is surrounded by celebratory Ramadan lights and it’s the crowd’s favourite spot for some eye-catching OOTD. At the fountain, you’ll also find a custom Coach façade spotlighting iconic house codes integrated with local motifs such as festive lamps, stars and crescent moons.
To commemorate the festival, stores across Malaysia are transformed into one-of-a-kind shopping destinations. Every Coach store is adorned with intricate decorative motifs and a festive twilight color palette, symbolizing central themes of the holiday—wisdom, dignity, remembrance and joy.
Don’t forget to check out the fashion house’s most iconic styles, including the Tabby, Willow, Rogue Top Handle and Charter Crossbody. While you’re there, discover the house’s latest collection that fits perfectly into your Raya shopping list.
This Ramadan, send greetings to your family and friends the Coach way! The brand has designed a brand new digital e-greeting experience exclusively for the holiday. This digital experience allows users to create a “Star” to deliver their wishes to loved ones using a unique URL here with the help of Rexy and family.
Coach Ramadan campaign runs from now until 25 April 2023. Drop by Pavilion KL to explore the installations and discover the latest collection of the fashion house.
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